From 'general release' to object of desire: camping at the Festa do Peão de Barretos becomes a space contested by artists and the public

Camping of the Festa do Peão de Barretos becomes a space contested by artists and the public For years, the Festa do Peão de Barretos camping carried a reputation that was difficult to dissociate. It was the address of the "bagaceira", but mainly of excess. Images were circulating on social media showing episodes of disorganization and striptease at Camping dos Solteiros, promoted by the regulars. The situation presented the organization with the challenge of transforming the space without losing its essence and giving it a new reputation. The change happened. And, according to those responsible for the party, it was intentional. "We went from that period of chaos, from general liberation, to something more organized", says the president of the Os Independentes association, Jeronimo Luiz Muzetti. Today, the camping site, which was once associated with a lack of rules, is presented as one of the most sought-after environments in Parque do Peão. It even became a showcase for renowned artists. The proposal continues to be to live Barretos intensely, but now within an organized structure, with its own programming and rules that prioritize coexistence. Be part of the g1 Ribeirão e Franca channel on WhatsApp Público transforms truck beds into exclusive cabins to watch shows at the Camping of the Festa do Peão de Barretos 2025 Érico Andrade/g1 The transformation began to be consolidated in 2022, when the organization officially closed Camping dos Solteiros and integrated guests into a single area. "In the past, when we had it as Camping Singles and Camping Married, there came a time when it started to cause trouble for us. There was a lot of mess, no one respected anyone inside Camping dos Solteiros. And I adopted it one day and said: 'guys, it doesn't exist anymore, it's family camping'", says the president. At the time, cultural director Pedro Muzetti already pointed to the change in public behavior as one of the reasons for the reformulation: people wanted respect for having fun at the party. Camping area being prepared to receive 20 thousand visitors at the Festa do Peão de Barretos Luciano Tolentino/EPTV Infrastructure for a new experience It was also necessary to invest in infrastructure improvements. The area of ??half a million square meters now accommodates around 20 thousand people, has new bathrooms, reinforcement of the electrical network, spaces for motorhomes and living spaces. In 2025, new features such as laundry, beauty salon, barbershop and services aimed at guest comfort appeared. If before the fun revolved around sound cars spread around the area, today the party takes place in an organized manner and controlled by the official program. "The year before last we told people: don't bring any more sound cars. I'll provide the show for you, I'll give you good artists, I'll give you good shows in a location. I don't want you to turn on a sound car in a certain area of ??the camp and, when the person goes to rest, you'll be there making noise", says Jeronimo. According to the president, the measure was initially received with distrust, but ended up being assimilated by the regulars. "Last year people understood and saw that we were delivering something different. We are delivering a show, enchantment, something that everyone likes." In 2026, the campsite also gained exclusive reinforcement. There are 50 private cabins that accommodate up to four people and were inspired by the Tomorrowland campsite in Belgium, one of the biggest electronic music festivals in the world. They have a TV, air conditioning, bathroom and complete linen. For 2027, each one will have a hot tub. Camping at Festa do Peão de Barretos gained 50 cabins for guests who want more privacy Érico Andrade/g1 The place where artists want to be now The change in the camping profile had an unexpected effect: the artists themselves started to want to stay in the place. If before the attractions landed in the city just to fulfill their schedule and move on to the next appointment, now the tendency is to stay for several days at Parque do Peão, who is the ambassador of this edition, he will spend almost a week in Barretos. event beyond the stage. "He wants to feel the party. He wants to live in Barretos. He wants to watch the rodeo. He wants to pass by the campsite. He wants to do what he never did here. And it's not just him. There are other artists who will stay at the campsite too", says Pedro. Nattan is another who has already announced that he intends to stay at the campsite, as well as influencers. For Jeronimo, this represents a historic turning point. "It has become an object of desire, the campsite, an object of desire for artists. It's an impressive thing. I have almost 5,000 more people than last year already registered." The cultural director of the Festa do Peão de Barretos, Pedro Muzetti Érico Andrade/g1 Ana Castela helped to show the new campsite. If there is a symbol of this rapprochement between artists and the public, he goes by the name of Ana Castela. In the 2025 edition, the singer was an ambassador for the Festa do Peão de Barretos and did not limit herself to the shows. She went around Parque do Peão, participated in the movement at the campsite and interacted with fans far beyond the spotlight. The cowboy's attitude helped reinforce a perception defended by the organization: the campsite became an extension of the Barretos experience "Ana Castela came here last year, she stayed here all day of the party. Who doesn't want to see the girl Ana Castela walking around Parque do Peão and being able to enjoy her? Who doesn't want to see a Gusttavo Lima?", says Jeronimo. According to him, this close contact tends to be even more frequent in this edition. Ana Castela at the camping of the Festa do Peão de Barretos in 2025 Felipe Fraco Exclusive shows and capacity for 20 thousand people The strategy to transform the camping into a main attraction also involves the stages. This year, the space will have around 35 exclusive performances for guests in 2026, including names like Mic