Entrepreneur Fair presents ways to grow online

The customer has changed. Today, they can learn about a product on social media, ask questions via WhatsApp, compare prices on a marketplace and complete the purchase without ever entering a physical store. For entrepreneurs, following this new journey means much more than being present in the digital environment: it is necessary to understand consumer behavior, choose the right channels and transform online presence into sales and growth opportunities. It is in this scenario that E-Commerce Brasil participates as a partner in the 2026 Entrepreneur Fair, bringing knowledge and discussions that are already part of the digital commerce routine closer to small businesses. Held by Sebrae Maranhão, from August 14th to 16th, at Multicenter Negócios e Eventos, in São Luís, the event brings together a program focused on different challenges for those looking to grow and become more competitive in the online environment. For Jean Makdissi Jr., advisor at E-Commerce Brasil, the partnership with Sebrae Maranhão brings small businesses closer to digital commerce transformations and expands access to knowledge that can be applied in practice. "Digital transformation is already part of the competitiveness of small businesses. Sebrae is familiar with this reality, while E-Commerce Brasil connects entrepreneurs to a national ecosystem of experts and companies. We want them to leave the Fair with knowledge, but also with a practical answer: what is the next step for my digital business?", he highlighted. Jean Makdissi Jr, advisor at E-commerce Brasil E-commerce/Disclosure Paths to grow digitally - E-Commerce Brasil's participation was built to go beyond simply talking about “how to sell online”. The proposal is to offer a curation of content and experts that allows entrepreneurs to see different dimensions necessary to build a more competitive business in the digital environment. The program, which will be held in the Darcy Ribeiro 1 Auditorium, brings together professionals who experience these challenges in practice. Marcos Fernando Rodrigues, from Grupo Potiguar, and Lys Prol, from Wake, will discuss how innovation, digital transformation and people can transform retail. Laura Costa, from JoomPro, will approach China in a practical way, showing how to find reliable products and suppliers without losing sight of the margin. Topics such as own brands, digital channels and e-commerce strategies will also be on the agenda. Paulo Victor Costa Assunção, from Dental Vida Farma, will talk about how to develop, sell and monetize own brands, while João Nogueira and Kaio Maciel, from Terra Zoo, will bring the experience of those who are building digital channels from Maranhão. The program will also feature Marcelo Vieira, from E-sales, who will show how logistics and knowledge of regional characteristics can be transformed into a competitive advantage. Angelo Vicente, from Selia Intelligent Commerce, will discuss the new architecture of digital commerce and the transformations that are already redefining the way companies and consumers interact. Jean Makdissi Júnior is also part of the program, with a discussion on how to grow digitally without becoming excessively dependent on large platforms. In addition to the content in the Darcy Ribeiro 1 Auditorium, E-Commerce Brasil will have a stand in the Innovation Area, functioning as a point of support, guidance and connection with entrepreneurs during the three days of the Fair. E-Commerce Brasil brings knowledge and trends in digital commerce to the Entrepreneur Fair E-commerce/Disclosure Knowledge that turns into decisions - For Sebrae Maranhão, the approach with E-Commerce Brasil expands small businesses' access to information, experiences and trends that can contribute to more strategic decisions. More than following market changes, the proposal is to help entrepreneurs understand how these transformations can be applied to the reality of their own business. In this sense, the program seeks to show that digital maturity does not simply mean being present online. It means learning to make better decisions about where to sell, how to sell, how to use technology and relationship channels and, most importantly, how to build a more competitive and sustainable business. "The partnership between Sebrae Maranhão and E-commerce Brasil at the Entrepreneur's Fair connects our small businesses to the most advanced in digital transformation. The presence of the largest national reference in the sector provides entrepreneurs with practical tools on logistics, imports, own brands and digital maturation. Our objective is to empower entrepreneurs from Maranhão to boost their sales, evolve from the local to the global market and build an increasingly stronger and competitive commerce", highlighted Dênio Carneiro, Market Manager at Sebrae Maranhão and Coordinator of the Entrepreneur Fair. Entrepreneur Fair 2026 - With the theme “Show Up and Grow”, the Entrepreneur Fair 2026 brings together, from August 14th to 16th, more than 200 hours of training, distributed in 11 thematic arenas and more than 100 activities, including lectures, panels, talks, workshops and business and credit rounds. Held by Sebrae Maranhão, the event transforms the Multicenter Negócios e Eventos, in São Luís, into a great space for knowledge, innovation, relationships and opportunities. The Entrepreneur's Fair is co-hosted by the State Government and the Fiema System (SESI, SENAI and IEL), sponsored by the City of São Luís and Ceape, in addition to the partnership of the Federal University of Maranhão (UFMA), Maranhão Federation of Commerce of Goods, Services and Tourism (Fecomércio-MA), FAEMA/SENAR System, E-commerce Brasil, Safemed, Vitalmed, Lokcenter, Renovar-se, Work Residues, Miniverso, Savage 98 and Aromatiz Olfactory Marketing.