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DeepSeek AI will become four times more expensive

DeepSeek was especially known for offering its Artificial Intelligence models at lower prices than Western competitors, but this strategy will soon no longer be in effect. The Chinese company announced that, with the launch of the DeepSeek...

By 365 Breaking News Editorial Team 2 min read
DeepSeek AI will become four times more expensive
365 Summary

As the website Engadget says, DeepSeek will adopt a peak (more expensive) and off-peak (cheaper) pricing strategy. According to the publication, the V4 Pro model will cost $3.96 per 1 million tokens at peak times — four times more than the current rate of $0.87.

  • The price change will come into effect from August 16th, which means the change will be felt as early as next week.
  • DeepSeek justified the decision with the need to "allocate resources more reasonably".

Editorial reading aid based only on information contained in this story and its identified source.

DeepSeek was especially known for offering its Artificial Intelligence models at lower prices than Western competitors, but this strategy will soon no longer be in effect.

The Chinese company announced that, with the launch of the DeepSeek V4 Pro model, the price charged to customers for access to its API will quadruple.

As the website Engadget says, DeepSeek will adopt a peak (more expensive) and off-peak (cheaper) pricing strategy. According to the publication, the V4 Pro model will cost $3.96 per 1 million tokens at peak times — four times more than the current rate of $0.87. At off-peak times, the cost will be US$1.98.

The price change will come into effect from August 16th, which means the change will be felt as early as next week. DeepSeek justified the decision with the need to "allocate resources more reasonably".

Despite these price increases, it is worth highlighting that DeepSeek continues to offer one of the cheapest accesses when compared to other Artificial Intelligence companies. OpenAI, for example, charges $30 for 1 million tokens of its latest model, GPT-5.6 Sol.

Compared to models from other Chinese companies, the Kimi K3, from Moonshot, costs US$15.

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