Innovation in neighborhoods is highlighted at the Entrepreneur Fair

Entrepreneurship in neighborhoods, tourism, innovation, technology in the field and new ways of thinking about business will be among the themes taken by the municipal departments of São Luís to the 12th Sebrae Maranhão Entrepreneur Fair. From August 14th to 16th, participation will be distributed across different spaces of the Multicenter Negócios e Eventos, with lectures, services, experiences and activities aimed at the entrepreneurial public. The program brings together the Municipal Secretariat of Innovation, Sustainability and Special Projects (SEMISPE), the Municipal Secretariat of Agriculture, Fisheries and Supply (SEMAPA), the Municipal Secretariat of Tourism (SETUR) and the Municipal Agency for Economic and Social Development (AMDES). Over the three days, each area brings to the Fair themes related to its operations and experiences developed in the capital, creating a program that includes the development of small businesses, the possibilities of tourism, the application of new technologies and ways to strengthen activities linked to the countryside. "The Fair is an environment for connection. The proposal is to bring together, in the same place, different experiences and opportunities for entrepreneurs, regardless of the moment they are in business. The presence of partners with different areas of activity contributes to expanding this exchange environment", explains Hildenê Maia, Manager of Territorial Entrepreneurship at Sebrae Maranhão. An experience in São Luís within the Fair SEMISPE designed the stand that will bring together part of the activities. The proposal is to create an immersive experience, allowing visitors to discover different parts of São Luís through a dynamic created especially for the event. "SEMISPE is the great creator of the stand. The user of the stand will visit different points of São Luís in a very cool immersive experience, being prepared by SEMISPE", explains Felipe Mussalém, secretary, president of AMDES and manager of entrepreneurship and income generation initiatives in São Luís. In addition to the experience at the stand, AMDES will provide services to micro-entrepreneurs and will be present in the knowledge program with content related to entrepreneurship and economic development. On the 14th, from 11:30 am to 12:30 pm, Felipe Mussalém presents the lecture "What if Every School Were an Entrepreneur's Room? Discover the Transforma Neighborhoods Project", at the Darcy Ribeiro 2 Auditorium. The proposal puts into discussion an experience that brings together entrepreneurship, territory and opportunities in neighborhoods. On the same day, from 4:45 pm to 5:45 pm, Arthur Araújo presents “Entrepreneurship to Transform: the experience of the São Luís Economic Development Agency”, at the Terezinha Jansen Auditorium. For Mussalém, participation at different points of the Fair allows expanding contact with the public and sharing experiences beyond the stand. “We will actively participate in the stand, in the activations as well as the technical content of the Fair”, he states. The 12th Sebrae Maranhão Entrepreneur Fair will be held from August 14th to 16th, at Multicenter Negócios e Eventos, in São Luís. Sebrae/Disclosure Tourism on the agenda during the three days SETUR participates in the program with different perspectives on the development of tourism, including hospitality, the coordination between different actors in the sector and the use of innovation in the construction of destinations. On the 14th, from 10:15 am to 11:15 am, Ana Valeska Antunes and Patrícia Brant present “Ambassadors of Tourism and Hospitality”, at the Darcy Ribeiro 1 Auditorium. On the 15th, from 3:35 pm to 4:35 pm, Silvia Albuquerque gives the lecture “Tourism Governance in Public Management”, at the Terezinha Jansen Auditorium. The program continues on the 16th, from 2pm to 3pm, with Saulo Santos and Rafael Santos, who present “Smart Tourist Destinations: the future of tourism has already begun”, at the Darcy Ribeiro 1 Auditorium. The meeting discusses the use of technology and innovation in the tourist experience and in the development of destinations. From the use of artificial intelligence to building brands in the field SEMAPA focuses its participation on Arena Agro, where the programming brings field activities closer to themes that have been transforming the way of producing, organizing and communicating business. On the 14th, from 5pm to 5:45pm, Epitácio Júnior presents “Artificial Intelligence in the Countryside”, bringing to the Fair the discussion about the possibilities of using technology in rural activities. On the 16th, from 10:15 am to 11:15 am, Emerson Macêdo presents “Create your Brand with History (Storytelling do Campo)”, focusing on building identity and the way producers and entrepreneurs can communicate the history of their businesses. In the afternoon, from 2pm to 3pm, Alessandra Cruz leads “Cooperativa 4.0 (New Association Model)”, expanding the conversation to new forms of organization and collective action in the sector. Registration for the 12th Entrepreneur Fair is free and can be done on the event's official website, which also contains the complete program. Sebrae/Disclosure Different areas, a program connected to the entrepreneur Distributed between the stand, auditoriums and Arena Agro, the participation of municipal departments creates different points of contact with those who pass through the Fair. The activities bring experiences developed in São Luís closer to discussions that are part of the routine of those who undertake or seek new business opportunities. Entrepreneurship, tourism, innovation and rural production thus appear in the same program, with different approaches and connected to the transformations that are already going through these sectors. "The Fair creates meeting possibilities. It is an opportunity for entrepreneurs to learn, meet other businesses, find solutions and establish connections that can continue after the event. This is the proposal we want to deliver to the public over the three days", concludes Hildenê Maia. Anyone who wants to take a closer look at this program and learn about the experiences brought by the