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Pop & Arts

Low-budget Chinese film goes viral and grosses R$15 million at the box office

A child looks at a promotional poster for the Chinese animated film "Niu Lai", displayed alongside other film posters at a cinema in Beijing. AP Photo/Andy Wong With little money and no prior experience in animation, mother and son turned...

By 365 Breaking News Editorial Team 3 min read
Low-budget Chinese film goes viral and grosses R$15 million at the box office
365 Summary

The low-budget Chinese animation about a cow grossed 20 million yuan (the equivalent of R$15 million) at the box office, after going viral on the internet, according to “The New York Times”. From the beginning, “Niu Lai” was a low-key production that received almost no publicity before its release earlier this month.

  • With the film's popularity, theaters added extra screenings in response to growing demand.
  • The film is a fable about a little calf named Niu Lai learning to walk.

Editorial reading aid based only on information contained in this story and its identified source.

A child looks at a promotional poster for the Chinese animated film "Niu Lai", displayed alongside other film posters at a cinema in Beijing. AP Photo/Andy Wong With little money and no prior experience in animation, mother and son turned "Niu Lai" into a box office phenomenon in China. The low-budget Chinese animation about a cow grossed 20 million yuan (the equivalent of R$15 million) at the box office, after going viral on the internet, according to “The New York Times”. From the beginning, “Niu Lai” was a low-key production that received almost no publicity before its release earlier this month. With the film's popularity, theaters added extra screenings in response to growing demand. The film is a fable about a little calf named Niu Lai learning to walk. In its first ten days, the film sold just 300 tickets, but the story changed when it became a topic on social media after viewers posted images of the animation.

Mother and son behind the phenomenon Created by director Xin Yumeng and his mother, Sun Lifang, the film was made by a duo with no previous experience in animation. Yumeng worked as an interior designer, while Sun learned to write scripts to help his son get the project off the ground. According to The New York Times, Xin did not respond to interview requests and has not made public statements since his film became a viral hit. In a podcast interview given before the premiere, he said he was inspired by the cartoons he watched as a child and animated films. Film 'Niu Lai' grosses R$15 million at the box office Reproduction According to the director, he did not use artificial intelligence tools because they were not yet available when he started the project, in 2021. Xin also said that he bought second-hand equipment, discussed the script with his mother, who also composed the film's soundtrack, and spent countless nights working on the production. When asked about the lack of publicity, he replied: "Honestly, for a film like mine, it doesn't make sense to do any of this. We should just release it. As for whether the public and the market will accept it, only time will tell."