Experiences should surprise the audience at Barretão 2026

Parque do Peão brings together, in more than 2 million m², attractions ranging from the rodeo and music to gastronomy, culture, shopping, leisure and parties Credit: Alisson Demétrio. Those who go to the Festa do Peão de Barretos to watch the big shows will find, throughout the more than 2 million square meters of Parque do Peão, a program that goes far beyond the Rodeio Stadium. As the event grew, different areas of the complex gained their own identity and became meeting points for the public. The 71st edition of the Festa do Peão de Barretos, held from August 20th to 30th, takes its program to different spaces in Parque do Peão. The dimension achieved by the event transformed the space into a large circuit of experiences. "When we talk about the Festa do Peão de Barretos, we are talking about an experience held throughout Parque do Peão. The rodeo and the big shows are part of the essence of the Festival, but today visitors also find accommodation, gastronomy, culture, shopping, attractions for families and different music and entertainment spaces. This diversity accompanies the growth of the Festival and shows how the Park has become one of the great meeting points in Brazil during the month of August", says Jeronimo Luiz Muzeti, president of Os Independentes. Official camping has capacity for up to 20 thousand people and offers different accommodation options within Parque Crédito: Alisson Demétrio. Camping gains new accommodation options Camping is no longer just an accommodation alternative but has become part of the Festa experience. Over the years, the structure has gained services, common areas and musical programming, meaning that many visitors stay in the Park for several days. In 2026, this experience gains new options. The official camping site has capacity for up to 20 thousand people and brings together different accommodation alternatives, including spaces for tents, motorhomes, containers, cabins and Vila Barretos Aura Trip, which offers ready-made and equipped tents. Another new feature is the Barretos Reserve, a space attached to the official camping site that arrives in 2026 as a new alternative for those who wish to stay within the Park during the Festival. In addition to accommodation options, the campground offers services and support structures for those who remain on site during the event, including common areas, bathrooms, power points, food and other services. The musical program also gained its own space. In 2026, the camping stage will have more than 35 exclusive shows throughout the 11 days of the Festival, expanding the program for those who choose to stay within the Park. Sunrise Another space that expands the program beyond the Rodeo Stadium is the Amanhecer Stage. The proposal is to prolong the experience for the public who still want to continue at the Festival. In this edition, the space also gained its own box, with capacity for 800 people, creating a new option for those who follow the programming during the early hours. The structure allows the public to follow the shows in an exclusive area, while the stage program keeps the Park moving during the early hours of the morning and continues until sunrise. Barretão Elétrico brings music to the streets of Parque Music also occupies the streets of Parque do Peão with Barretão Elétrico. The electric trio is part of the Festival's programming and travels through internal areas of the complex, bringing the shows closer to the public that circulates through different spaces. In 2026, the attraction also gained a new schedule and route, reinforcing the proposal to take the musical program beyond the traditional stages. The presence of the electric trio expands circulation possibilities and creates moments of entertainment for those at the campsite, in the common areas and in other parts of the Park. Rodeo keeps the essence of the Festival alive with competitions in nine disciplines over the 11 days Credit: André Monteiro. Rodeo keeps the essence of the Festival alive At the heart of the program is the rodeo, one of the main attractions of the Festa do Peão de Barretos and a fundamental part of the event's identity. In 2026, the sports program brings together around 3,500 competitors in nine modalities, with disputes over the 11 days and prizes in excess of R$1.5 million. The public follows traditional rodeo disciplines, such as bull riding, Cutiano, American Saddle and Bareback, as well as events such as Três Tambores, Team Penning, Team Roping, Ranch Sorting and Breakaway Roping. The schedule also includes the national finals of PBR Brazil and the National Rodeo League, in addition to the Barretos International Rodeo. Thus, the rodeo remains one of the great pillars of the Festival, bringing together tradition, sport, technique and the participation of Brazilian and foreign competitors in an arena that has become an international reference. Country fashion is also part of the Festival. The experience of those who visit Barretos also includes fashion. The Trade Fair brings together products and services and is one of the spaces sought after by those who want to find pieces and accessories related to the country universe. Boots, hats, belts, buckles, jeans and leather pieces, shirts and other accessories help to create the traditional look of the Festival. For many visitors, choosing the look for Barretos days is also part of the ritual of participating in the event. Country fashion thus appears not only as a purchasing option, but as part of the visual identity of the Festival and the experience of those who travel through the Park. Queima do Alho preserves the tradition of delegations in a gastronomic competition accompanied by the public Credit: André Monteiro. Ranches bring together music, gastronomy and coexistence. Ranches are also part of this circuit. Spread throughout the Park, they bring together music, gastronomy and coexistence and have become an option for those looking for an experience different from the programming on the big stages. Gastronomy occupies different spaces in the Complex, with varied options for the public. Among the traditions is Queima do Alho, which