The plenary of the Chamber of Deputies approved, this Thursday (13), a bill that regulates loyalty programs based on points or miles, common in airlines. The text defines rules for the transfer and commercialization of this score and now goes to the Senate for analysis.
Chamber approves rules for loyalty programs with miles or points
The plenary of the Chamber of Deputies approved, this Thursday (13), a bill that regulates loyalty programs based on points or miles, common in airlines. The text defines rules for the transfer and commercialization of this score and now...
The main change in PL 3083 of 2026 is the classification of these programs into two distinct regimes, based on the existence or not of an official mechanism for converting points, or miles, into cash. The rapporteur of the matter, deputy Paulo Soares (Podemos-SP), said that the new standards are important to prevent consumers from being harmed.
- “[The objective is for] the consumer to have free access to what is their right, in this case, with regard to miles”, he commented in the plenary gallery.
- Also according to the rapporteur, despite their economic importance, loyalty programs operate without specific regulation, “which has generated legal uncertainty and conflicts between...
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The main change in PL 3083 of 2026 is the classification of these programs into two distinct regimes, based on the existence or not of an official mechanism for converting points, or miles, into cash.
The rapporteur of the matter, deputy Paulo Soares (Podemos-SP), said that the new standards are important to prevent consumers from being harmed.
“[The objective is for] the consumer to have free access to what is their right, in this case, with regard to miles”, he commented in the plenary gallery.
Also according to the rapporteur, despite their economic importance, loyalty programs operate without specific regulation, “which has generated legal uncertainty and conflicts between consumers and suppliers”.
Loyalty program regimes
The text classifies loyalty programs into two groups, with specific rules for each of them. Programs that allow miles to be converted into cash may define their own rules for selling or transferring accumulated points.
“For a program to be included in this regime, it must offer an effective, continuous and accessible mechanism for converting points into currency, through an independent operator”, wrote the rapporteur.
On the other hand, programs in which cash conversion is limited or residual are prohibited from restricting the sale or transfer of miles. In these cases, the program also cannot punish users by blocking accounts, canceling tickets or suspending benefits when points are sold legally.
Programs that sell points or miles to consumers, directly or indirectly, are also required to offer an official liquidity mechanism, capable of converting these points into cash.
Facial biometrics
In the case of illiquid loyalty programs, the project also prohibits restricting the rights to sell miles to users who do not perform the required facial biometrics, “and the program must provide alternative means of authentication that are reasonable, accessible and non-discriminatory”.
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