'CALMA': city in the interior of SP adopts educational signage after series of highway accidents

Mogi Mirim (SP) adopts educational signage on a municipal highway and paints the word "CALMA" on the asphalt after a series of accidents on the Reproduction/Mogi Mirim City Hall "CALMA" section. The warning painted on the asphalt in large white letters on a blue background on Rodovia Nagib Chaib, in Mogi Mirim (SP), attracts the attention of those passing through the stretch. According to the Urban Mobility Secretariat, educational ground signage was adopted as a way to raise awareness among drivers and reinforce road safety after six accidents were recorded in two months. The word "CALMA" was painted on four points on the highway, which connects the city to neighboring Mogi Guaçu (SP). ? Join the g1 Campinas channel on WhatsApp In a note on the official website, the city hall argues that the expected measure with this type of signage is the humanization of traffic. "The use of direct and friendly imperative words (such as "CALM" or "SLOW") seeks to generate empathy in the driver instead of just applying a visual punishment", says the text. Other measures According to the ministry, in addition to the word "CALMA", the local highway received reinforcement in the demarcation in the doubling of the central lane, in addition to all ground signage. The city council also installed a soundtrack, which consists of installing grooves in the asphalt and, when the tire passes through them, the car vibrates and makes noise, alerting the driver.