The true and traditional Flower and Strawberry Festival of Atibaia is coming, in its 44th edition. The event, which brings together visitors from all over Brazil, takes place in the Atibaia Ecological Park, a space owned by the Hortolândia Association, with a total area of ??540 thousand square meters. The party has enchanted generations since 1982, bringing together more than 100,000 visits per edition, 120 participating exhibitors and more than 680 excursions received. And, this year, there will be 13 days of great celebration of Japanese-Brazilian culture, including the holiday of September 7th, Brazilian Independence Day, which will be on a Monday. Hope The 44th edition of the Flower and Strawberry Festival takes place from September 4th to 27th, on Fridays, Saturdays, Sundays and public holidays, from 9am to 6pm, and will feature the theme “Kib? – hope!”, highlighting that despite the difficulties, represented by fire, hope is born, symbolized by flowers. Hope is a strong and very present feeling in both Brazil and Japan, which motivates both nations to have patience in adversity, daily resilience and renewal of faith in the future. Atibaia Flower and Strawberry Festival Disclosure Between colors, flavors and traditions, each party space reveals a new way of experiencing an encounter with flowers, strawberries and the culture of Atibaia. On the party stage there will be more than 60 cultural performances on Saturdays and Sundays, from 10am to 5pm, such as Bon Odori and Taiko, as well as typical dances from other nationalities. There will also be a Decoration Pavilion and mini-mall with various products, a food area with Japanese and Brazilian cuisine and the sale of flowers and strawberries directly from local producers. More than 50 thousand flower seedlings will be used throughout the Park and thousands of strawberries for decoration and sale. Partner ticket The 44th Atibaia Flower and Strawberry Festival brings the new partner ticket this year. Tickets cost R$70.00 (full) and R$35.00 (half). Every Friday there will be a promotional price of half-price for all visitors, as happens every year, and the new thing is that on every weekend and on the September 7th holiday, anyone who donates a kilo of food will pay R$50 on the partner ticket, which is almost a 30% discount. The food collected will be distributed to the Social Solidarity Funds in cities in the region. Ticket sales are now open and advance purchases can be made online, via the website, and also at the Park box office on the event days. If you have any questions, please contact us by phone 0800-055-5979 (call assistance) and WhatsApp (11) 96570-6147, Monday to Friday, from 8:30 am to 5 pm. Excursions Those interested in securing excursions for the party can also purchase tickets in advance. Delegations must have at least 15 paying guests and there are special conditions for visits on Fridays and Saturdays. Bus tours from São Paulo are complimentary for a driver and a guide. If the tour is from another state, amenities are available for two drivers and two guides. Remembering that drivers must be in uniform and guides must be registered. Payment can be made via PIX and all questions can be answered on the website or by calling 0800 055 5979 (call) and (11) 96570-6147 (WhatsApp), also from Monday to Friday, from 8am to 5pm. Atibaia Flower and Strawberry Festival Disclosure Solidarity entrance In addition to the partner ticket, there will also be a Solidarity Entry on September 11th (Friday), in which the ticket will be exchanged for the donation of 1 kg of food (rice, beans or oil), which will also be destined for the Atibaia Social Solidarity Fund. But be careful, food must be sealed, within its expiration date and food in bulk or without manufacturing information will not be accepted. Find out how to get there The Atibaia Ecological Park is located at Av. Nobuyuki Hiranaka, 566, with easy access via the Dom Pedro I Highway. In the Atibaia/Campinas direction, just access the entrance before the first tollbooth (exit 79 - km 79). Heading towards Campinas/Atibaia, access via the exit for B. Pires/V. D. Pedro I (before km 79). Atibaia Flower and Strawberry Festival Disclosure Origin of the party The history of one of the biggest festivals in Brazil began in 1968, when Mr. Toraki Yano created the 1st Agricultural Fair, held at the Fernão Dias Highway interchange. Without knowing it, he planted the seed of the biggest tourist event in the region, and one of the most important in the country, celebrating the integration of the Japanese community with the city of Atibaia. Atibaia Flower and Strawberry Festival Disclosure The 2nd Agricultural Fair took place in 1970 and, in 1972, the 1st Rose Festival was held. The union of strawberry, vegetable and flower farmers led to several exhibitions until in 1983 the Association of Flower and Ornamental Plant Producers (Pró-Flor), together with the Atibaia Cultural Association (ACA) and the Rural Union, held the 1st Atibaia Flower and Strawberry Festival. Atibaia Flower and Strawberry Festival Disclosure In 1991, the union of the entities resulted in the creation of the Hortolândia de Atibaia Association, which began organizing the event from 1993 onwards with the support of the founding institutions – as it continues today. The party has already passed through several locations until reaching its new and spacious headquarters: the Atibaia Ecological Park, a space that offers more structure, comfort and security to receive thousands of visitors. Atibaia Flower and Strawberry Festival Publicity Organization The Atibaia Flower and Strawberry Festival is organized by the Hortolândia de Atibaia Association; with support from Atibaia City Hall; sponsorship of the companies Sakata, Ball, Bioplugs, PME Seguros and Lago Azul; and collaboration with Acenbra, Association of Strawberry Producers of Atibaia and Jarinu, Rural Union of Atibaia, Pro-Flor, SAAE, Graal and Rota das Bandeiras. Service 44th Flower and Strawberry Festival of Atibaia Date: from September 4th to 27th Fridays, Saturdays, Sundays and public holidays Time: from 9am to 6pm Location